In 1996, METRO Cash & Carry, the international leader in self-service wholesale, opened its first wholesale store in the international metropolis of Shanghai. The company was among the first to gain permission from the China Central Government to set up chain operations in all major cities in China.
Over the last decade, the company has set its foot already in 37 Chinese cities with 52 outlets in operation. With a headcount of around 9,000 employees, the wholesaler is serving more than 3 million professional customers across the country. In 2009, the net sales reached more than 1 billion euros. With a strong confidence and longstanding commitment to the market, METRO Cash & Carry will continue to invest and grow in China in the coming years.
A unique business-to-business concept
METRO Cash & Carry stands for one of the great success stories in modern commerce. The unique wholesale business-to-business model of METRO is focused only towards professional customers such as hotels, restaurants, caterers as well as small and mid-sized retailers and institutions, all of them duly registered and provided with a customer card.
This means that METRO Cash & Carry is not a super- or hypermarket chain for private consumption, but a modern form of wholesale exclusively tailored to the needs of businesses and companies. “Professionals serving professionals” is the company’s motto. METRO Cash & Carry China offers an “all-under-one-roof solution” for its customers with a particularly wide assortment of fresh products. With its group- wide quality assurance system the company sets new standards in China.
In history of mankind, trade was one of the first businesses which helped not only to provide basic supply, but also education and prosperity. In the modern world, METRO GROUP and its sales line Metro Cash & Carry have adopted the role of an international trader contributing to economical and social development. The company´s philosophy is that long-term profitable growth is only possible when the core business is managed in a sustainable manner. For METRO GROUP Corporate Social Responsibility (CSR) means acting responsibly towards the people it deals with and the environment – in its stores and operations and along the supply chain.
In Metro Cash & Carry China, we are committed to contributing to the sustainable development of the country and to foster a harmonious society. Metro is here in China to do business for the long term and will grow our company and further develop our business responsibly by balancing economic interests with environmental and social aspects. Currently, Metro Cash & Carry China has been and, is focusing our CSR efforts in food safety areas in respond to the increasing importance of the topic in China.