• The main aim of this role is to support China Caterpillar Dealers with current Customer Relationship Management (CRM) and marketing processes. Also to see these processes embedded as part of the Dealer/Caterpillar culture within China . The incumbent will work as a member of small team based between Beijing and Singapore . This position is based in Beijing and reports directly to the Sales and CRM supervisor in Singapore .
• Good communication skills are a must as regular internal and external communication is required to update other key contacts and stake holders regarding CRM issues & strategy, projects, direction, best practices, and lessons learned etc. Also communicate Dealer needs & concerns to management.
• The successful applicant must also be able to use leadership skills to lead work with teams from Caterpillar district offices and dealers regarding CRM and change management. Determine the best approaches to help dealers improve on CRM processes. Create, format and delivery of training/seminars to ensure consistency in CRM/SFM programs. Receive dealer feedback to continue improving CRM programs.
• Experience in Marketing is essential. Working with and alongside the Caterpillar Marketing team, the incumbent will be responsible for assisting CAT Dealers to develop marketing campaigns based on marketing objectives and internal client needs. Maintain and use in-depth knowledge of marketing communication tactics, effectiveness, costs, and trends. Also represent a central point for networking global marketing efforts and leveraging efficiencies within the company.

ELIGIBILITY:

The ideal candidate must be able to work alone and should have a college degree or equivalent experience. Experience in Customer Relationship Management and Marketing is necessary. Five to seven years of job-related experience are typically required. He or she also has strong leadership, project management; interpersonal skills, communication, customer focus, and initiative are other requirements. Fluent English and Chinese communication skill is necessary.