Working Place : Beijing
Your Requirements (任职要求)
Job Description:
• Report to Marketing Managers or CRM Managers.
• Develop marketing plan and lead the project delivery with excellent execution.
• Lead consumers understanding and reapply the learning into marketing plan development.
• Full accountability of following business KPI's:
• Brand awareness & euqity
• Web traffic growth
• New customer number growth
• Cost per customer acquired
• Project delivery & ROI
Requirement:
• 3-5 years of brand/consumer marketing in FMCG company
• Rich experiences in new product launch, complex project management and advertising campaign development
• China media and consumer research savvy