JOB DESCRIPTION

JOB TITLE :        Brand Manager-Communication          

DEPARTMENT :       Marketing                    LOCATION :           Shanghai

JOB PURPOSE

Summarizes why this job exists and the contribution it makes to the overall business of the company.

-         Manages ATL marketing activities for performance segment of Prodoct’s emulsion within agreed strategies to ensure that brand and business objective are met.

DIMENSIONS

List the data which will show the scope and scale of activities with which this job is concerned directly or indirectly.  For example, number of subordinates, the budget controlled directly, gross sales, number of products, number of customers, plant replacement value, authorization limits etc.

Number of subordinates:  1-2

Brand / product scope:     emulsion - Performance segment

Geographical coverage:    National

ORGANIZATION RELATIONSHIP

See Attached

PRINCIPAL ACCOUNTABILITIES

Describe the major responsibilities of the job, emphasizing the end results which must be achieved.

-          Under supervision of MM, develop and implement annual communication plan for Prodoct’s Performance

-          Implement communication plan mainly on TV media, magazine ad, outdoor, flagship store and POSM development.

-          Develop annual media plan with advertising agency (4A) to maximize cost efficiency and review execution results on monthly basis for refinements

-          Develop e-marketing plan to help achieve brand objective, i.e. awareness to consideration.

-          Supports MM for copy development.

-          Manage creative and media agencies, and several local agencies on project basis.

-          Liaises with Sales force to identify strengths and weaknesses of brand program and recommends corrective action as necessary.

-          Liaises with BTL team and channel team to ensure the syndication of ATL and BTL activities.

-          To control and monitor marketing expenses to within or in-line with budget.

SPECIAL FEATURES

Describe  other  areas  of  work  which have  not covered  under  Principal  Accountabilities but significantly affecting the job holder's performance or occupying the job holder's time.

-          Effective communication with relevant department to ensure smooth operation of the work. Be an effective team leader for business team.

-          Coach direct reports on development of marketing skills.

-          Timely implement performance appraisal and career plan with direct report/identify needs for job enrichment.

QUALIFICATIONS AND EXPERIENCE

Describe the level of education, professional qualification, training and experience which are the minimum requirement for effective performance in this job (Note: These are not necessarily the same as the job holder's).

-          Bachelor degree with business related majority. Minimum of 5 years brand marketing experience, esp. in ATL communicational territory. Experience in multi-national company is preferred.

-          Ability to work under pressure and be an effective team leader for business team.

-          Project management skill.

-          Fluent in English and skillful in MS office.