Product Manager
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职位描述/要求：
Product Manager DATE: June 23, 2008
DEPARTMENT: Marketing
BASIC FUNCTION: Develops global product strategy and planning. Provide Product Marketing technical support and application assistance and product training. Establishes and manages unit pricing policy. Recommends and documents new product opportunities.
SCOPE: Responsible for profitable growth of all assigned products through successful execution of well thought-out business plan. Thoroughly review waterfall charts and determine strategies to maximize EVA and correct negative lines.
MAIN RESPONSIBILITIES:
· Determine market focus for specific product requirements for target customers by performing in-depth market analysis on competitive activities, new and leading edge products and market trends.
· Determine pricing for assigned products to meet competitive pricing.
· Obtains VOC data, champions VBPD and insures that the customer’s voice is included in all aspects of the product line.
· Determines the required marketing mix of the product line – how it is positioned in the market, the price levels, the promotional and support materials, and assists in setting the channel strategy.
· Maintain current intelligence on assigned products and evaluate WW market research on competitors, end market equipment sectors and technology trends.
· Prepare comprehensive reports for the strategic plan.
· Responsible globally, profit and growth of assigned product line, in-line with the Strategic Plan and the Operating Plan of the PMU and Electronic Components. Will achieve this primarily by working with and through the various global/PMUs functions such as marketing, filed sales, strategic account managers, engineers and operations personnel to assure cooperation that will help in achieving sales growth and profitability goals.
· Responsible for the timely development and the continuously effective utilization of a formal global product line business plan aimed at maximizing growth and profitability
· Develop and maintain key business contacts within the industry.
· Visit customers who are leading their technological markets.
· Drive sales growth of focus products to key accounts and major channel partners.
· Develop a product strategy and implementation plan for each major product.
· Initiates cost reduction activities for the product line. Sets target cost levels for new product development of the product line.
· Develops a Product Road Map for next generation products. Determines the specification for new product extensions and next generation product.
· Manages research, development and implementation of all media and communications methodologies and deliverables. Analyzes marketing trends to measure effectiveness of campaigns.
· Provides leadership and motivation by establishing clear expectations and communicating specific and timely performance feedback. JOB TITLE: Product Manager DATE: June 23, 2008
DEPARTMENT: Marketing
SECONDARY RESPONSIBILITIES:
· Define and implement product management process to increase the percentage of time spent making pricing, promotion, placement and product decisions and decrease the amount of time spent performing customer service, expediting, purchasing and planning functions.
· Support field sales with large contract negotiations.
· Coordinate major quotes for annual and corporate agreements.
· Manage product management expense budget
· Insure proper IT Product management capability.
· Determine staff level, interviews/hires new employees, ensures appropriate training, conducts performance reviews, counsels employees and takes appropriate disciplinary action.
· Active in continuous improvement for RFQ, order entry, customer inquiries, pricing, forecasting, business plan, strategic planning and marketing research processes..
METRICS:
· Statistical sales and market analyses.
· Evaluate product/sales performance.
· Reviews/formulates goals and objectives
· Maximizes use of Marketing budget dollars
· Manages P&L for each assigned product group
REQUIREMENTS:
· BS or equivalent work experience in electronic OEM industry. Master degree is desirable.
· 10-12 years in product management, market research or product development
· 8 years marketing experience preferably in connectors.
· Exposure to manufacturing processes to build electromechanical products, preferably connectors.
· Knowledge of OEM business and market channels.
· Above average communication skills for both internal and external sales and business interaction..
· Perform complex work requiring a high degree of original thinking and independent judgment.
· Above average skills in Microsoft Office applications.
SUPERVISION EXERCISED:
· Positions Directly Supervised
Product Specialists
· Positions Indirectly Supervised
Will provide direction to sales force on target markets application and pricing.
SUPERVISION RECEIVED:
· Supervisor
Marketing Manager
· Supervision Received
General supervision with specific direction only on special projects.
JOB TITLE: Product Manager DATE: June 23 2008
DEPARTMENT: Marketing 联系方式：
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