Job Responsibilites

Responsible for developing marketing strategies, category layout, and the integrated implementation plans, facilitating the strategies and plans to be run efficiently, and ensuring the target of the category can be met;

Conduct market research to gather and analyze the market information according to the market environment, sales situation, competition situation, and so on, and develop the marketing strategy and plan in time;

Responsible for the annual cost budget establishment, and utilize & monitor the cost of the brand;

Responsible for the brand packing, advertisement strategy, terminal effect strategy; ensure the packing style, advertising originality, and terminal effect solution; improve the brand’s image and customer’s recognition;

Implement the plans of the new product launch, test-market, cultivation; and responsible for the quality and successful rate of the new product;