Trade Category Management Manager
公司行业:
公司类型:
公司规模:

职位类别:市场/市场拓展/公关
工作地点:上海 发布日期:2008-07-19
工作经验:5-10年 最低学历:本科
管理经验: 工作性质:全职
招聘人数:若干

职位描述/要求:
Objectives of the job / Key Success Factors

 

-          Execute category planning through developing quarterly and monthly category plans for:

            * assortment

            * shelf-layout

            * promotional strategy

            * price positions

-          Focus category management on the target shopper within strategic framework as set in National Category Building Plan

-          Support the annual account Joint Business Planning process through data analysis and opportunity identification

-          Support new product introduction for listing

-          Run customer specific category management projects

-          Use and leverage account specific category and shopper insights

-          Execute brand standards(brand DNA) and support development and execution of channel specific brand standards

-          Implement customer marketing plan activities

-          Ensure product availability and visibility

-          Measure and review category performance

-          Provide support to account manager in monitoring and analysing retail margins and customer profitability

 

Skills / Competencies / Experience required

 

       -     Minimum two to three years relevant trade category management  experience

       -     Two years customer facing, account management experience is an advantage

       -     Two years brand building experience is an advantage

联系方式:

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