Reports to: Marketing Director

Location: Shanghai

Territory: East China

The Marketing Manager is responsible for incumbent implements all marketing and marcoms activities of the East China Region providing marketing leadership in support of the region's business development goals.

Responsibilities:

• Generating awareness/interest - development of lead generation events/campaigns to communicate the unique value proposition of Intl. and generate interest and preference in our Corporate Programmes and direct marketing campaigns

• Above touch points include but not limited to organising seminars/workshops, collaborating with trade and interest groups and key regional conferences/exhibitions for target verticals.

• Product focuses for Medical product lines to prospects as well as the creation of cross selling opportunities to existing customers.

• Develop a vibrant client education programme and conceptualise innovative ways to touch end users in the corporate and enhancement sectors. Aim: to increase utilisation and ultimately Operations and Clinic revenue.

• Align all marketing collaterals, sales presentations and related points of sale with the brand values and market position of International.

Qualifications and Requirements:

• Incumbent must have the following expertise/track record:

• At least 5 years good marcoms and direct marketing experience with a good part spent in B2B environment.

• B2B marketing experience in a competitive and solutions based business with direct marketing, marcoms and some media management experience.

• Developed and successfully implemented strategic and tactical marketing plans in the above and able to think out of the box.

• Dynamic individual with demonstrated ability to meet/exceed set quantitative objectives in previous positions.

• Exhibit excellent communications skills.

• University graduate, preferably in business studies, marketing or communications

• Mandarin and English