Responsibilities:

• Offer timely and strong marketing support to direct sales teams and branches by providing all necessary marketing point of promotion materials by using all available media : mail, phone, sms, email, web sites, package inserts, statement inserts etc.;
• Realize communication aids for the distribution network, such as promotion kits & branch merchandising etc;
• Liaison between design agency and segment & product marketing managers to work out visual designs and print productions for relevant marketing campaigns and promotions;
• Work out branch grand opening plans by working closely with Communications and PR agency and supervise the whole execution procedure;
• Place ad spots orders to the approved advertisement vendors to be sure all above the line communications are delivered timely and efficiently;
• Work with the newsletter content provider to provide powerful communication tool between the BHFM China and our customers/prospects;
• Other ad hoc tasks / relevant responsibilities: work with headquarter Communication department to understand SG branding guidelines and hold workshop internally and externally so everyone concerned follows the corporate branding guidelines.

Requirements:

• Master’s Degree in marketing or business administration, preferably MBA degree
• Fluent in both oral and written English
• Skilful in Microsoft Word, Excel & PowerPoint operations
• 3-5 year sound marketing experience in FMCG or 2 year marketing experience in retail banking industry;
• Set up direct marketing actions by using all available media : mail, phone, sms, email, web sites, package inserts, statement inserts etc.;
• Provide remote and onsite support to local marketing actions;
• On behalf of product and customer marketing managers, realize and distribute product leaflets, catalogues and other commercial material required by the sales force in terms of visual design and printing.
• Strong communication skills;
• Good analytical skills;
• Be flexible and priority setting;
• Good interpersonal skills;
• Creative thinking and an action taker;
• Fundamental knowledge of China retail banking industry;
• Strong integrity and work ethics;
• A quick learner and team player
• Biz trip to local market upon actual biz needs