Department: Corporate Affairs

Objectives

Define regional public communication strategy and dealer communication strategy for mainland China , improve BMW image promotion and dealer/customer image promotion at regional level.

Main Tasks

• Build up and manage communication network in mainland China ;
• Dealer communication development and management (including dealer brand behavior management, dealer training, dealer PR steering and performance measuring)
• Regional media coverage and PR project implementation
• Work with Service Communication team to improve dealer image and customer satisfaction

Requirements

• Bachelor or master degree is required
• Good understanding and execution of public communication methodology; Excellent English skill
• 5 years experiences in multi-national company, Automotive or premium brand industries is preferable;
• 3 years experience related to public affair or dealer marketing;
• Strong communication and negotiation skill; Strong team work spirit;
• Strong problem solving capability; Project management skill;
• Be able to perform under pressure and multi-task environment, detail-oriented with high efficiency.