Department: MINI

Key Objectives ：

• Management of Marketing activities, including the following key tasks:
• Integrated and coherent Marketing Work over the following areas
• Event & Exhibition Marketing
• Dealer Marketing
• POS
• Sales Literature
• Sponsoring
• Management of respective part of the Marketing Budget
• Long Term Marketing Positioning of MINI in China

Main Tasks:

• Ensure achievement of departmental objectives in terms of Brand Building , Brand Perception and communication targets according to central strategy
• Manage (either via direct responsibilities, MINI Team or service level agreements with BMW Group functions) the following MINI processes
• Develop and manage the respective marketing budget.
• Develop and prepare the respective annual marketing plan.
• Develop innovative marketing and communication events, which correspond to the brand profile and contribute to adding more individuality to the brand.
• Develop Dealer Marketing Strategy and Processes
• Responsible for POS activities
• Responsible for MINI Sales Literature
• Develop and prepare dealer conference.
• Develop and manage tactical marketing programs

Qualifications:

• 3 years experience in marketing and/or related areas
• Significant experience in automotive industry a plus
• Robust expertise in the following areas:
  • brand management principles
  • business practices
  • customer behavior
  • marketing knowledge
  • negotiating skills
  • awareness of legal and social issues
  • ability to work with high-income customers setting stringent demands
• Able to work in an international working environment
• Good inter-personal skills.
• Highly analytical with good planning and organizing skills
• Logical thinker and creative problem solver
• Extreme attention to detail
• Highly motivated, self starter