Department: Shanghai Office

Main Tasks:

• Support planning and implementing Dealer Marketing ensuring that BMW is well established and maintained as the most respected and desirable automotive brand in China, strongly differentiated from competitors;
• Assist dealer to set up marketing team and functions.
• Organize dealer marketing manager run-thru workshop and certify dealer marketing managers.
• Ensure two-way communication with dealer management level and understand dealers' concerns and feedback to BMW marketing for actions or improvement.
• Coach dealer marketing team to understand BMW standard and marketing operation
• Regular dealer visit to ensure BMW showroom standard.
• Support Dealer Merchandising and Point of Sale Material to effectively achieve the corporate objectives and support the brand values;
• Take the lead in organizing dealer opening events including dealer orientation, agency briefing, coordination between.
• Encourage more creative local marketing ideas and share best practice nationwide.
• Evaluate the dealer marketing performance to improve the overall performance level.
• Support dealer local events.

Qualifications:

• Bachelor's degree, preferably with marketing and/or communication subjects as majors;
• Chinese and English is an absolute must
• At least 3 years marketing experience in multinational companies, ideally with automotive background or in the luxury brand environment;
• Able to work in an international working environment, excellent understanding of premium branding
• Creative, organized, ability to work under pressure;
• Good inter-personal skills and communication skills, team player.