This Job is eligible for the following work arrangements :Flex Time
At Microsoft, we have a true passion for technology. We enjoy taking on big challenges, and we pride ourselves on seeing them through. That’s why working for Microsoft’s Sales, Marketing and Services Group (SMSG) means being part of a world renowned corporation, on a winning team, sharing a common goal with some of the most talented people in the world.

Job title: Enterprise Marketing Director
Based in: Beijing

The Enterprise Marketing Director role reports to VP of BMO, GCR and adds value to Microsoft by delivering a successfully executed enterprise marketing strategy that drives demand, awareness and pipeline acceleration.

How does the EMD role add value?

The EMD role adds value by:
1.Developing an integrated enterprise marketing plan that includes a territory analysis and is aligned with EPG ATU Account Plans.
2.Designing and ensuring the successful implementation of high-impact, high-touch executive engagement programs, with content and messaging that is aligned with the target audience’s needs.
3.Successfully orchestrating marketing campaigns to EPG Sales’ demand generation goals.
4.Developing a contact acquisition and engagement plan that focuses on obtaining the right contacts, at the right organizational levels, within the right industries.
5.Delivering qualified leads through defined processes that involve close collaboration with EPG Sales.
6.Producing marketing analyses, reports and metrics that demonstrate the return on marketing investment.
7.Ensuring the successful adoption of the All-Up Business (AUB) value message across the subsidiary that is localized for its relevancy within the subsidiary.
8.Developing effective teams and working towards effective teaming to achieve subsidiary demand generation, awareness and pipeline acceleration goals.

The EMD role is unique in:

a.Its focus on the Enterprise segment, working with EPG Sales team members to further Microsoft’s understanding of the needs and business pains/opportunities specific to the Enterprise segment, within and across industries/verticals.
b.Its development of executive programs and its orchestration of campaigns that position Microsoft as a business partner providing enterprise solutions to both Business Decision-Makers and Technical Decision-Makers.
c.Its ability to leverage multiple resources, all working towards common goals and objectives that best serve the needs of EPG Sales and Microsoft customers.

Roles
The EMD role is responsible for delivering a successfully executed enterprise marketing strategy that drives demand, awareness and pipeline acceleration. The EMD role develops an integrated enterprise marketing plan, defines and manages executive engagement programs and orchestrates marketing campaigns. The challenges facing the EMD role over the next 6 months to 3 years are the following:

–Being a change catalyst in positioning complex solutions designed to meet enterprise customer’s business problems.
–Gaining access to executives through engaging and relevant programs.
Orchestrating teams around marketing initiatives in a complex and changing internal environment.
The EMD role affects Microsoft at the customer account level and EPG Sales through marketing programs and campaigns within a specified geography or territory. The EMD role contributes to worldwide knowledge sharing and best practices within the Enterprise Marketing community.
The key decisions made by the EMD role are centered on the optimal marketing initiatives to help generate demand (fill pipeline), build awareness (Microsoft as an enterprise solutions provider) and increase pipeline velocity (1:1 or 1:few marketing initiatives). These decisions rely heavily on effective coordination and teaming between the BMO and EPG, with the EMD taking a lead on this coordination and teaming.
The EMD role is responsible for developing and implementing a subsidiary-level, integrated enterprise marketing strategy and a plan to execute on the strategy. The EMD role also designs, implements and orchestrates marketing programs and campaigns. The strategy, plan and programs/campaigns contribute to the overall Account Planning process within the subsidiary.
The EMD role is dependent on strong and established relationships with ATU Leads, the EPG Lead, the BMO Lead, the BG Leads and the PSMs (Product Solution Managers). The EMD role is also brought to collaborate efficiently and communicate effectively and efficiently with MarCom team members within the BMO. The purpose of communication is twofold: to gather information and insights into customer accounts and the business pains they identify within and across their respective verticals; and, to relay messaging that positions Microsoft as an enterprise solutions provider.
The external communication and business relationships center primarily around customers and gathering knowledge of them, their business pains and opportunities.
The EMD role relies on and impacts the ATU teams to achieve its goals. The EMD role impacts the BG Leads and the PSMs (Product Solution Managers) and the marketing content and activities that they introduce into enterprise customer accounts.

Requirements

Strong experience, knowledge and/or understanding of enterprise sales that focuses on a consultative/solution selling approach, focused on solving enterprise customer problems with technology solutions, within customers and markets that require a “break the mould” approach (e.g., within and across industries, complexity of sales, shifts in perception, etc).
Demonstrated experience and expertise positioning technology to senior business decision-makers by reinforcing the value of the technology to the customer’s overall business pain and/or strategic opportunities.
Is systematic, a systems thinker, with strong and proven process orientation skills.
Proven experience with or strong knowledge of effective account management, including Account Planning, Opportunity Generation and Management, Communication Plans, and Business Management Excellence.
Is a resourceful problem-solver, leveraging internal and partner resources where and when needed to do what’s right for the sales teams, the customer and for the organization.
Working effectively within a virtual team, leading the charge, being considered a change catalyst.
Listening to internal customers (as opposed to telling/selling), probing for pains and opportunities, in an effort to meet or exceed their expectations.
Strong knowledge of finance (has financial acumen); knows how numbers work.
8-10 years experience in Solution Marketing Manager, Channel Marketing Manager, Sales/Management Consultant, Sales Executive, Business Development
(Preferable in Marketing, sales or consulting position within an IT Solutions, Consulting or Services company such as IBM, SAP, PeopleSoft, HP, Accenture, EDS, IBM Global Consulting Services, or the equivalent)

Microsoft is an equal opportunity employer, we encourage Women and Men with diverse backgrounds to apply.