市场经理 欧美知名工业产品公司 B2B Marketing Manager
公司行业:
公司类型:
公司规模:

职位类别:市场/市场拓展/公关
工作地点:上海   发布日期:2009-11-24
工作经验:5-10年 最低学历:本科
管理经验: 工作性质:全职
招聘人数:1人 职位月薪:20000-30000元/月

职位描述/要求:

Report to General Manager

Purpose of Job 岗位目标:
Through continuously product development and improvement, effective A&P program execution to achieve excellent business performance in both long term and short term.
Nature & Scope 岗位性质和范围:
1.seek business opportunity by monitoring and analyzing market changes
2.manage category portfolio development in the market to achieve business objectives in both top line and bottom line
3.build up strong support to front line in business growth

Key Accountabilities 主要职责
1.Based on the market needs, develop, improve or import proper products to support the achievement of business target
2.Develop category marketing plan according to national business objective and marketing strategy to achieve category business objective in top line and bottom line
3.Through effective A&P programs to ensure XXX brands ranked as top1 or top2 in selective markets
4.Ensure the supply of finish goods by effective and in time communication with Sales, Manufacturing & Source country and Supply Chain
5.Work with source country to resolve product quality issue of imported product to ensure the stability of product quality
6.Through effective A&P programs, and marketing stuffs development, to support business improvement and growth.
7.Support Line Manager for assigned business related jobs
Financial 财务相关数字
1.  Annual Net Sales of managed category
2. Annual Gross Profit of managed category:
3. Annual Operating Profit of managed category:


Major Challenges 岗位主要挑战性:
1.Good understanding of new industry/channel
2.Good knowledge to competitors strategy, product performance
3.Market education to enlarge the market size
4.Capability to handle multi-projects at same time

Decision Making Authorities 岗位权限:
1.A&P program approving within assigned authorization
2.Judge appropriate branding usage by the team
3.Confirm quotation of design, marketing stuffs from agency


Jobholder Qualifications 对任职者资质要求:
Education & Experience 教育背景和经验 Key Competencies 主要素质要求
1.Be familiar with business model of B-To-B
2.Good strategically thinking and market sensitiveness
3.Good skill on planning and analyzing
4.Good skill on project management
5.Fluent English in both written and oral Good communication skill of both internal and external
Self-motivating and willing to work hard
Good teamwork sprit 
 

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